survey    
     
    Survey on Supply Chain Management Implementation

We know that you are extremely busy (I have owned several businesses so I truly understand), but without your assistance in filling out these questionnaires it makes it extremely difficult in determining what we need to teach and research. The reason why American is one of the leading countries in business is our relentless efforts to be the best. I would invite you to assist us in being competitive in the market place. I wish to thank you in advance for your support and generosity that has always exemplified the Panhandle of Texas.

Supply chain management is a set of principles and methods that can enable firms to develop increased coordination and cooperation with their customers and suppliers. It has become fairly popular among large firms in the last decade or so. We are conducting this survey to determine the extent to which micro, small and medium-sized firms in the Panhandle area have adopted supply chain management.

All the information that you provide will be held confidential and will only be compiled as totals, which protects your privacy. We as researchers (Dr. David Parmenter and Dr. Terry Pearson) will protect and hold your information confidential. If you would like a copy of the results from the survey or the entire report please email (tpearson@mail.wtamu.edu) your mailing address or email address for the results or report.

Dr. David Parmenter
Dr. Terry Pearson

Section A: The basic characteristics of your firm

A1. Your organization would be best classified as a:
raw materials producer (e.g., agriculture, oil & gas, mining, etc.)
manufacturer
wholesaler or distributor
retailer
service firm
governmental agency
other

A2. The majority of your organization’s sales are distributed to:
raw materials producers
manufacturers
wholesalers or distributors
retailers
service firms
governmental agencies
the general public
other

A3. Your organization's physical operations are located in (check all that apply):
Amarillo
Outside Amarillo
Potter County
Randall County
Other County

A4. Approximately how many employees work for your entire organization (not just for one location if your firm has multiple locations/operations)?
0 - 9
10 - 49
50 - 249
250 - 499
500 and up

A5. Which activities, if any, does your organization outsource?
we do not outsource
we outsource the following activities:

A6. The respondent answering this questionnaire would generally be classified as:
primary/sole decision maker
member of the executive (upper) management team
manager
none-management employee

A7. How would you define your business organization?
independent business
franchisee
department of a larger company
division of a larger company
branch
other

Please read each statement below carefully and then circle the most appropriate response. The responses are:

AS = Agree Strongly
A = Agree
N = Neutral
D = Disagree
DS = Disagree Strongly

Your answers should reflect the extent to which each statement is accurate. For example, the first statement below concerns your firm selling tangible items rather than intangible services. A grocery retailer would probably answer Agree Strongly because a grocery store makes almost all of its revenue from selling tangible items – items that the customer can pick up and carry home. A barber, in contrast, would probably answer Disagree Strongly because most customers at a barbershop do not leave with any tangible items (unless the barber sells a lot of hair care products). A restaurant would probably fall somewhere in the middle because its customers do purchase tangible products - the food - but also pay for intangible services, atmosphere, and so forth.

Section B: Your Firm's Business Environment

B1. Most of our sales revenue and purchases from suppliers are earned from selling and purchasing tangible items – products, parts, raw materials, ingredients, repair items, supplies, etc. – instead of intangible services.

   
Agree Strongly 1 2 3 4 5 Disagree Strongly

B2. Our sales demand varies dramatically from period to period in an unpredictable way and is very difficult to forecast correctly.

   
Agree Strongly 1 2 3 4 5 Disagree Strongly

B3. Our customers are very demanding, placing many last-minute rush orders and pressuring us for better prices, special services, more rapid delivery, higher quality, etc., forcing the same demands on our suppliers.

   
Agree Strongly 1 2 3 4 5 Disagree Strongly

B4. Poor supplier performance – late deliveries, long lead times, inability to fill last-minute rush orders, poor quality, etc. – would severely hurt our firm’s success.

   
Agree Strongly 1 2 3 4 5 Disagree Strongly

B5. Most of what we sell could be viewed as a commodity – relatively standard products or services also available from many of our competitors.

   
Agree Strongly 1 2 3 4 5 Disagree Strongly

B6. A significant percentage of our sales and/or our purchases involve customers or suppliers from outside the U.S.

   
Agree Strongly 1 2 3 4 5 Disagree Strongly

B7. The vast majority of what we sell is sold to other businesses or government agencies rather than to the general public/consumers.

   
Agree Strongly 1 2 3 4 5 Disagree Strongly

Section C: Characteristics of your firm's key leaders

C1. The leadership (key leaders) has a significant amount of formal education, with many of them possessing college degrees.

   
Agree Strongly 1 2 3 4 5 Disagree Strongly

C2. The leadership (key leaders) tends to be proactive rather than reactive – they will aggressively initiate new activities to gain an advantage over our competitors rather than just reacting to the competitors' moves.

   
Agree Strongly 1 2 3 4 5 Disagree Strongly

C3. The leadership (key leaders) tends to embrace new ideas and programs rather than resisting change and they encourage our firm to be as innovative as possible.

   
Agree Strongly 1 2 3 4 5 Disagree Strongly

C4. The leadership (key leaders) tends to be proficient with computer technology and recognize the potential benefits that such technology can provide.

   
Agree Strongly 1 2 3 4 5 Disagree Strongly

Section D: Your firm's implementation of supply chain management (SCM) activities

D1. Your firm's preparation for supply chain management We have a well-defined strategy that tells us what we need to do well in order to attract customers and what our suppliers need to do well in order to help us attract customers.

   
Agree Strongly 1 2 3 4 5 Disagree Strongly

D2. We have installed computer, communication and internet technology to facilitate improved communication with our customers and suppliers.

   
Agree Strongly 1 2 3 4 5 Disagree Strongly

D3. We have taken significant action to improve the coordination and communication between our firm's various processes or departments by improving our procedures, processes or technology - sales, inventory, purchasing, customer service, production, shipping, supplies, etc..

   
Agree Strongly 1 2 3 4 5 Disagree Strongly

Section E: Your firm's relationships with suppliers

E1. We work regularly with our key suppliers to jointly solve problems such as low quality, high costs or late deliveries.

   
Agree Strongly 1 2 3 4 5 Disagree Strongly

E2. We work with our key suppliers to jointly plan and coordinate future activities such as sales promotions, production volume changes, movements into new markets, new strategic initiatives, processes, development of new products or services, procedures, etc.

   
Agree Strongly 1 2 3 4 5 Disagree Strongly

E3. We regularly share sensitive demand-related information with our key suppliers (information such as our sales results, inventory levels and future promotions) and they share sensitive supply - related information (price reductions, supplier delayed orders, future supply shortages, impending supplier price or product line changes, etc.).

   
Agree Strongly 1 2 3 4 5 Disagree Strongly

E4. We place significant effort into reducing the number of suppliers from which we order, keeping the best suppliers and weeding out the less effective ones.

   
Agree Strongly 1 2 3 4 5 Disagree Strongly

E5. We put significant effort into building strong relationships and increased trust with our key suppliers, hoping to develop steadily improving relationships that will last for a very long time.

   
Agree Strongly 1 2 3 4 5 Disagree Strongly

E6. We use the internet to place most of our orders with suppliers.

   
Agree Strongly 1 2 3 4 5 Disagree Strongly

E7. We have significantly revised our processes, procedures and/or technology to achieve greater coordination and cooperation with our suppliers.

   
Agree Strongly 1 2 3 4 5 Disagree Strongly

Section F: Your firm's relationships with customers

F1. We work regularly with our key customers to jointly solve problems such as low quality, high costs or late deliveries and assist them in designing new products or services, selecting technology, developing product lines, improving their processes.

   
Agree Strongly 1 2 3 4 5 Disagree Strongly

F2. We work with our customers to jointly plan future activities such as sales promotions, production volume changes, movements into new markets, new strategic initiatives, etc.

   
Agree Strongly 1 2 3 4 5 Disagree Strongly

F3. Our key customers regularly share sensitive demand-related information with us (information such as their sales results, inventory levels and future promotions) and we share sensitive supply related information (price reductions, shortages, price changes, scheduling problems, etc.).

   
Agree Strongly 1 2 3 4 5 Disagree Strongly

F4. Most of our customers use the internet to place orders with us.

   
Agree Strongly 1 2 3 4 5 Disagree Strongly

Section G: Benefits obtained from the supply chain management activities being performed

In the previous section you specified the extent to which your firm is performing various supply chain activities to improve coordination with suppliers and customers. Please respond to the statements below concerning the impact of those activities on your firm's performance.Your firm's relationships with customers

G1. The supply chain management activities that we perform have enabled us to significantly reduce our costs.

   
Agree Strongly 1 2 3 4 5 Disagree Strongly

G2. The supply chain management activities that we perform have enabled us to significantly improve our ability to serve our customers.

   
Agree Strongly 1 2 3 4 5 Disagree Strongly

G3. The supply chain management activities that we perform have led to dramatic growth for our firm.

   
Agree Strongly 1 2 3 4 5 Disagree Strongly

G4. The supply chain management activities that we perform have led to significant increases in profitability for our firm.

   
Agree Strongly 1 2 3 4 5 Disagree Strongly

G5. The activities that we perform have resulted in greater trust and collaboration between our organization and our customers and/or suppliers – we can count on them to behave in ways that leads to mutual success rather than taking advantage of our company.

   
Agree Strongly 1 2 3 4 5 Disagree Strongly

Section H: Factors encouraging your implementation of supply chain management activities

When you began performing the various supply chain management activities that you are now performing, what were the main factors that caused you to begin implementing these activities? Please check all that apply. If you are not performing any supply chain management activities at all, please skip to the next question.
We were pressured to do so by an important customer or customers
We were pressured to do so by an important supplier or suppliers
An important competitor had implemented these activities and we did so as well to stay competitive
We recognized the potential benefits and competitive advantages that we could achieve by implementing these supply chain management activities
The technology or software needed to implement the activities became available at a reasonable cost
The skills needed to implement the activities became available (for example, through employee training, hiring new employees with the necessary skills, or governmental assistance)
Other (please explain below)

Section I: Factors discouraging you from implementing supply chain management activities

For the supply chain management activities that you are NOT performing or you are performing in only a limited way, what are the main factors discouraging more comprehensive utilization? Please check all that apply.
We do not believe that performing these activities would provide much benefit to our business
Our competitors are not performing these activities
We do not believe that it's a good business practice to link our business too closely with another firm
We are unwilling to share sensitive information with another firm
Our firm is small enough to operate effectively without implementing the formal processes and systems required to perform these activities
The implementation of these activities would be too expensive and/or too time consuming for our firm
The implementation of these activities would require technology that our firm does not have
The implementation of these activities would require technical expertise that our firm does not have
Other (please explain below)

Section J: Methods and techniques about which your firm would like to learn more

Would you like to see workshops offered or action taken on any of the following topics? If so, please check all that apply.
integrating your computer system with customers and suppliers
developing better trust and cooperation with customers and suppliers
managing inventory
measuring customer satisfaction
developing improved services to increase customer loyalty
evaluating, improving and integrating processes
utilizing the internet to its full potential
utilizing third-party logistics providers (3PLs)
supply chain software – ERP (enterprise resource planning – automation of data across functional departments, CRM (customer relationship management – faster customer service at lower costs), Warehouse management systems, etc.
technical issues, e.g., RFID (radio frequency identification technology – tags), bar coding, cross-docking
applying for governmental grants to support supply chain management implementation
obtaining assistance from your customers or suppliers on how to implement supply chain methods
Other (please explain below)

  

   
     
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